5.2: Logos, Ethos, and Pathos. Page ID. Tanya Long Bennett. University of North Georgia via GALILEO Open Learning Materials. In order to persuade a particular audience of a particular point, a writer makes decisions about how best to convince the reader. Aristotle recognized three basic appeals that a writer (or orator) should consider when One way to go about evaluating an argument for fallacies is to return to the concept of the three types of support for claims: ethos, logos, and pathos. As a quick reminder, Ethos is an argument that appeals to ethics, authority, and/or credibility. Logos is an argument that appeals to logic. Pathos is an argument that appeals to emotion. Select search scope, currently: catalog all catalog, articles, website, & more in one search; catalog books, media & more in the Stanford Libraries' collections; articles+ journal articles & other e-resources As the above examples show, hidden meaning is not only about using negative space, but actually about exploring the concepts behind of what make a logo unique. In other words, creating hidden meaning is more about telling a interesting and compelling story. Actually telling a good story is what makes a good logo more than any other visual feature. This book is different from other logo books. All the logos featured are discussed, commented by the authors. The four authors are Margo Chase, Rian Huges, Ron Miriello and Alex W.White. Each are graphic designers with years of experience. Right at the beginning, there's a Q&A for each author, followed by what they think are the 10 mistakes designers make when creating a logo. Logos has many meanings; it can mean "reason," "argument," even "speech" or "word." Classicist G.M.A. Grube (1983) claims that the Stoic conception of logos likely influenced the author of the Gospel of John, which begins, "In the beginning there was the Word [logos], and the logos was with God, and the logos was God" (John UGY0.

really good logos explained